Making of the Ford "Invisible" Car shoot with Jeff Ludes and Liu Bolin

Watch automotive photographer Jeff Ludes in action, as he shoot magnificent print ads for the new Ford Fusion downtown Los Angeles. Working under the Ford brand concept, "go further", Jeff Ludes and his team worked towards creating art, not just an ad.

Watch how he uses the skills of Chinese street artist Liu Bolin and the image quality of the IQ160 and IQ180. "So, this is a little different than what we usually do. What we do is, we get our camera angle, we put everything in place, plot out the hero car, we will shoot a blank frame, put the cars back in and then superimpose those on each other.

 We set up our grid work, they paint those in matching textures. For example, the colors need to be accurate." "We have got this digital back that is incredibly precise, incredibly sharp detail, and I think it is only going to enhance the effect."



Making of the Ford Fusion "Invisible" photo shoot with Jeff Ludes and Liu Bolin from Jeff Ludes on Vimeo.


Liu Bolin and Jeff Ludes

Invisible Man Portraits ~ Liu Bolin

37-year-old Liu Bolin, from Shandong, China, manages to camouflage himself in any surroundings, no matter how difficult they might be. I was blown away by the images when I saw them a few years ago.

Liu works on a single photo for up to 10 hours at a time, perfecting the angle, the shading and colours so he disappears into the environment. Many times passers-by don’t even realize he is there until he moves.

The talented Liu Bolin says his art is a protest against the actions of the Government, who shut down his art studio in 2005 and persecutes artists. It’s about not fitting into modern society. Despite problems with Chinese authorities, Liu’s works are appreciated at an international level.