Lot's of post work was done to the final images in this vid. Compositing is a big factor in today's market. I was always an "in camera" kind of shooter but have since started exploring the composite world. Thinking about each element for the final composite is pretty fun actually. Making the final image look as though it not a composite is key. The lighting, focus, scale, angle, colour and feel must all be congruent to achieve a believable final image.