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Toronto, Ontario, Canada
"To take a photograph is to align the head, the eye and the heart. It's a way of life." ~ Henri Cartier-Bresson

Wednesday, January 25, 2012

Behind the Scenes Fashion Shoot Using the Phase One IQ140 Digital Back

Go behind the scenes with fashion photographer Frederico Martins and see him work in his studio and on an outdoor location. He's based in London and Porto in Portugal and his work can be seen in magazines like Vogue accessory Italy, Vogue Portugal, Elle Portugal, Elle Indonesia, Maxim USA, Maxima, Bello Mag, GQ Portugal and many others.

Frederico Martins

Frederico uses the Phase One IQ camera system:

"For me it was quite easy to move from the P 40+ to the IQ140. Although the interface with the screen is completely different, the camera is still the same. The feel is still the same. The logic is the same, and the interface is quite similar to other things that we use with a touch screen."

"There is a huge gap between other systems and Phase One. It's very similar to the experience you get working with a 35mm with the bonus of having much better image quality. I think that it's almost a perfect camera."

Frederico Martins

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