In February 2008, Polaroid announced that it was ceasing production of instant film. ‘TIME ZERO’ is a documentary that tells the story of the last year of Polaroid film in three acts. Act I introduces the magic of Polaroid through the perspective of Polaroid artists and former employees of the corporation. Act II begins with the discontinuation of instant film and covers the grass-roots movement to keep it alive. Act III centers on ‘The Impossible Project’ and follows their against-the-odds effort to reinvent instant film.
Andy Warhol with my favourite Polaroid Camera, the SX-70