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Toronto, Ontario, Canada
"To take a photograph is to align the head, the eye and the heart. It's a way of life." ~ Henri Cartier-Bresson

Wednesday, January 23, 2013

Making of the Ford "Invisible" Car shoot with Jeff Ludes and Liu Bolin

Watch automotive photographer Jeff Ludes in action, as he shoot magnificent print ads for the new Ford Fusion downtown Los Angeles. Working under the Ford brand concept, "go further", Jeff Ludes and his team worked towards creating art, not just an ad.

Watch how he uses the skills of Chinese street artist Liu Bolin and the image quality of the IQ160 and IQ180. "So, this is a little different than what we usually do. What we do is, we get our camera angle, we put everything in place, plot out the hero car, we will shoot a blank frame, put the cars back in and then superimpose those on each other.

 We set up our grid work, they paint those in matching textures. For example, the colors need to be accurate." "We have got this digital back that is incredibly precise, incredibly sharp detail, and I think it is only going to enhance the effect."

Making of the Ford Fusion "Invisible" photo shoot with Jeff Ludes and Liu Bolin from Jeff Ludes on Vimeo.

Liu Bolin and Jeff Ludes

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